Do Good & Look Good
Cause Marketing is the new normal. Your customers and prospects want to confirm that you share their desire to make the world a better place. If your organization doesn’t give back, consumers may turn to your competitors. According to a Cone Cause Evolution Survey, 87 percent of consumers say they would switch from one brand to another if the other brand were associated with a good cause.
Cause marketing is a partnership between a business and a nonprofit for mutual benefit. At Cherry Tree Strategies, we are adept at matching our clients with a cause marketing partner with the perfect follower base and brand fit. We can help your organization benefit of implementing a cause marketing initiative.
A business can add depth to its brand, and enjoy a “halo affect” by partnering with a reputable nonprofit on a cause marketing campaign. They also benefit from cause marketing by generating new leads through the nonprofit’s base of supporters. attracting fans of the nonprofit and generating new leads. public relations benefits such as increased press coverage, promotional opportunities, and improved customer relations. Nonprofits benefit from cause marketing by leveraging their corporate partner’s popularity, customer base to raise money and awareness.
- Cause Marketing Campaigns
- Strategic Nonprofit Partnerships
- Charity Event Sponsorship
- Community Relations