Andrea Rodgers

Andrea Rodgers is President & CEO of Cherry Tree Strategies—an integrated marketing consulting firm based in Washington, DC. A seasoned professional with 20 years of experience, her proven track record of measurable results with high profile clients is substantiated by analytics reporting, press coverage, and increased sales. She helps companies create strong branding through clean and consistent graphic design, thoughtful logo creation, and expert creative direction for commercial photography and videography. She crafts strong website and social media content and messaging to improve SEO and gain followers. Additionally, she successfully pitches her clients to the media, and is adept business networking and creating mutually beneficial cross-marketing partnerships.

Andrea has worked with prominent local businesses in Washington, DC, as well as national brands such as GEICO, Pantene, Ann Taylor,  Talbots, SK-II Luxury Skincare, Lafayette 148 NY, Equinox Fitness and many more. Rodgers received a Bachelor of Arts degree from Wake Forest University with a double major in Economics and Politics.  Rodgers was hand-picked by Vogue magazine to be a founding member of The Vogue 100, a group of influential decision makers and opinion leaders known for their distinctive taste in fashion and culture, and who personify the rising influence of women over the past several decades. She’s been featured in various media outlets and publications such as CNN, Fox News, Fox Business, USA Today, Washington Post, Politico, Vogue, W, and Allure.

After getting a strong career foundation by working for several Fortune 500 companies such as Daimler-Benz, Oracle and Towers-Watson, she discovered her passion for charity through volunteer work in the Washington, DC community in an effort to give back after 9/11.  Rodgers has served on numerous boards and committees, and volunteered with or partnered with many national and local charities including Corcoran Museum of Art, Junior League, American Red Cross, Leukemia & Lymphoma Society, American Heart Association, Fight for Children, Bright Beginnings, CentroNia, House of Ruth, Campagna Center, Susan G. Komen and the Board of Advisors to the AmeriCorps NCCC.

It was in her volunteer work that she discovered her natural gift for marketing and PR. Andrea’s leadership and creativity led to the creation of new events and charities such as Blondes vs. Brunettes, a third-party powder puff football fundraiser which has raised $6M+ for Alzheimer’s Association; and Fashion for Paws, a third-party fashion show fundraiser which has raised more than $3M for the Washington Humane Society.

In 2005, Rodgers founded a nonprofit, The Courage Cup which held one of the largest charity polo matches on the east coast. Now doing business as Courage for Kids, our Give Back-pack initiative has provided thousands of backpacks filled with school supplies to homeless and low income children in the greater Washington, DC.

In 2008, Rodgers launched a personal blog which grew into  a volunteer-driven online community at the intersection of philanthropy and lifestyle.  AskMissA.com had millions of readers, over 700 contributors in 20 U.S. cities, covering  tens of thousands of nonprofit events, cause marketing products, as well as celebrity and corporate philanthopy.

In 2015, Andrea founded another nonprofit – Charity + Life which raised thousands of dollars in 2016 to help animals displaced by the severe flooding in Louisiana.

 

 

 

Don’t Just Take Our Word For It. Read What Our Clients Say.

"Andrea was hired to market and promote new skin care products as well as to unify the on-line messaging of a well-established dermatologic laser center. Andrea's professionalism and enthusiasm was exemplary. She solicited input from all of the involved parties and responded expeditiously and professionally. Andrea's high character and integrity is matched by her drive. I would highly recommend Andrea to any company looking to create and expand its marketing and on-line presence to enhance visibility and sales."

− Dr. Tina Alster, Washington Institute of Dermatologic Laser Surgery

"I love my new website. I get so many compliments on it. The invitation for one of the events Andrea planned for me used my photo, and I was actually recognized by a complete stranger while going to the movies in Georgetown one night. She definitely got a lot of buzz for me! My website traffic is up significantly, and my business has actually doubled in the six months I've been working with her."

− Dr. Howard Brooks, SKIN Cosmetic Dermatology of Georgetown

"”Andrea"

− ”Wendy

"I love my new website. I get so many compliments on it. The invitation for one of the events Andrea planned for me used my photo, and I was actually recognized by a complete stranger while going to the movies in Georgetown one night. She definitely got a lot of buzz for me! My website traffic is up significantly, and my business has actually doubled in the six months I've been working with her."

− Dr. Howard Brooks, SKIN Cosmetic Dermatology of Georgetown

"”Andrea"

− ”Wendy

"Andrea is a PR magnet, and has a tireless work ethic. She is talented, and delivers on time, with a gorgeous smile!"

− Holli Thompson, Nutritionist

"Andrea Rodgers is highly detailed oriented and skilled in Social Media Marketing. She is a true professional and a pleasure to work with in the field. When I have referred clients to her, the clients are impressed with her follow-up, her creativity, and the way that she creates a timeline of ideas and then makes them come to life. She will be able to help a practice grow their internet and social media presence without the stress and distraction."

− Rebecca Merchant, Territory Manager at Merz Aesthetics Inc.

"When Andrea takes a client on she digs into their business. I felt like I was the only client she had. I often asked how she was able to help any of her other clients because she was always helping me. Upon speaking to some of her other clients, I found they felt the same way. Andrea’s company was beneficial in helping me take my company to the next success level. She did an excellent job writing press releases, and getting my business exposure including getting on TV several times. It was convenient to have her take care of all our tweets, blogs and Facebooking. Andrea has a heart and creates success both for her company and the companies she serves."

− Kristina Robertson, Owner of Barkley Square

"Andrea is a visionary leader and businesswoman. Upon my arrival to DC, she mentored me as a blogger on the cutting edge of social media and digital marketing. Her marketing skills and tactics are out-of-the-box and effective, and her social media personality and visibility lend her authority as a true 21st century entrepreneur. I can attest to Andrea both professionally and personally, and highly recommend working with her to bring fresh ideas to your company, brand, non-profit, or project."

− Quin Woodward Pu, Director of Marketing at Audienti

"A few months after I started working with Andrea, I received a call from someone who had seen an article Andrea wrote on her site about a property I had listed for sale. That particular property had already sold, but I was able to sell the client another $2 million property. The return on the investment was incredible, and Andrea is a pleasure to do business with."

− Shawn Breck, TTR SOTHEBY’S International Realty

"Working with Andrea is a joy and has been extremely beneficial to my business. Her work on social media and events she's created for us has created customers for us. She knows the Metro DC area and is a constant resource for creative ideas."

− Kassie Rempel, Founder of Lillybee Shoes

"Andrea is very easy to work with and has good ideas. She always follows through and listens to what you say. Thanks for helping Sylene reach a different audience."

− Cyla Weiner, Owner of Sylene of Washington

"Barefoot doesn't advertise, but we do donate to charities. In the year that I have been with Barefoot Wine and Bubbly, I have partnered with Andrea Rodgers quite a few times at a variety of events. She has helped Barefoot Wine get involved with great Washington, DC charities events such as Fashion for Paws, and smaller fundraisers in partnership with area boutiques, salons and spas. Barefoot Wine was introduced to all these events through Andrea. She has always been so great to help spread the word about Barefoot Wine and Bubbly to the DC Area, as well as given me new opportunities and new contacts for other events as well. I look forward to continuing to work with Andrea. "

− Molly Fox, Barefoot Wine & Bubbly